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Banks Benitez

Hi, I'm Banks. I am a Colorado-based entrepreneur and writer.

Every month for the last eight years, I've written a letter to my friends. It's been a chance to explore ideas around leadership, entrepreneurship, society, and being human in a fast-paced world. You can check out recent editions by scrolling to the right.

I've been stunned by what's possible when you slowly build trust in the inbox. This letter has produced 7+ figures worth of new business and opportunities. It has maintained and deepened relationships. And it has shaped me into the person I am.

Today I help other brands and leaders do the same through my company Future Forest. We are a boutique newsletter agency that cuts through the noise with honest and human content. We work with a small group of clients to produce soulful, original work.

Latest posts(329)

On nordic ski racing
On nordic ski racing

The misadventures of an amateur nordic skier.

by Banks Benitez Feb 27, 2024
The Insider - January 2024
The Insider - January 2024

On conversational frames, the aristocracy of ideas, leadership by alignment, and all that remains unchanged.

by Banks Benitez Feb 01, 2024
What doesn't change
What doesn't change

Tracing what hasn't changed in our lives.

by Banks Benitez Jan 31, 2024
The alignment of leadership
The alignment of leadership

Alignment is 90% of the work.

by Banks Benitez Jan 31, 2024
The aristocracy of ideas
The aristocracy of ideas

Our ego is hidden in the layers of nuance, not in the piercing, dressed-down truth.

by Banks Benitez Jan 31, 2024
Conversational frames
Conversational frames

The conversational frames we select can be more important than our persuasive performances inside those conversations.

by Banks Benitez Jan 31, 2024

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