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Banks Benitez

Hi, I'm Banks. I am a Colorado-based entrepreneur and writer.

Every month for the last eight years, I've written a letter to my friends. It's been a chance to explore ideas around leadership, entrepreneurship, society, and being human in a fast-paced world. You can check out recent editions by scrolling to the right.

I've been stunned by what's possible when you slowly build trust in the inbox. This letter has produced 7+ figures worth of new business and opportunities. It has maintained and deepened relationships. And it has shaped me into the person I am.

Today I help other brands and leaders do the same through my company Future Forest. We are a boutique newsletter agency that cuts through the noise with honest and human content. We work with a small group of clients to produce soulful, original work.

Latest posts(331)

The Insider - May 2025
The Insider - May 2025

On good taste, AI companions & intimacy, and a credo for building a craftsman business.

by Banks Benitez Jun 01, 2025
The Insider - April 2025
The Insider - April 2025

Why we should do things that don't scale and the mistakes of obsessing about longevity.

by Banks Benitez Apr 30, 2025
The Insider - January 2025
The Insider - January 2025

Lessons from the LA wildfires and why we should waste more time.

by Banks Benitez Feb 06, 2025
The Insider - December 2024
The Insider - December 2024

Reflections on the shape of our ambition and how our environments change us.

by Banks Benitez Jan 01, 2025
The Insider - November 2024
The Insider - November 2024

On simplicity, doing singular work, and writing with uncommon honesty.

by Banks Benitez Dec 02, 2024
The Insider - October 2024
The Insider - October 2024

The evocative soul of our work exists, it’s just hiding beneath our reasonable, incremental efforts.

by Banks Benitez Nov 04, 2024

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